Microsoft have stated that they are deeply committed to protecting customers’ privacy. This includes providing clear choices and easy-to-use tools that put users in control of how their information is collected and used. Trust is a core pillar of Microsoft's More Personal Computing vision, and they are working hard to make sure Windows 10 is the most secure Windows version.
Customers have asked for more control over their data, a better understanding of how and what data is collected, along with the benefits this brings for a more personalized experience. To help achieve these aims 2 new tools are being introduced to help users be in control of their privacy. Further details can be found in the Microsoft announcement: continuing-commitment-privacy-windows-10